With “We Believe,” the razor company Gillette actively challenges its customers to change. Here’s what other companies can learn from the new campaign.

In the most incendiary example to date of the “brands taking stands” movement, Nike anointed Colin Kaepernick as it’s public face.

A new breed of Republican is on the rise, and they’re taking a page from the gospel of Nike in the way they approach politics and society. 

The ol’ good cop/bad cop shtick: it has stuck around because it’s melodramatic and it kind of works. 

Companies that are the most successful with stakeholder conflict are always looking at the bigger picture, getting down to the heart of the problem.