With “We Believe,” the razor company Gillette actively challenges its customers to change. Here’s what other companies can learn from the new campaign.
Read MoreIn the most incendiary example to date of the “brands taking stands” movement, Nike anointed Colin Kaepernick as it’s public face.
Read MoreA new breed of Republican is on the rise, and they’re taking a page from the gospel of Nike in the way they approach politics and society.
Read MoreThe ol’ good cop/bad cop shtick: it has stuck around because it’s melodramatic and it kind of works.
Read MoreCompanies that are the most successful with stakeholder conflict are always looking at the bigger picture, getting down to the heart of the problem.
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