With “We Believe,” the razor company Gillette actively challenges its customers to change. Here’s what other companies can learn from the new campaign.
Read MoreCompanies are typically reticent to take public positions on issues, but this has been rapidly shifting, particularly since November 2016.
Read MoreIn the most incendiary example to date of the “brands taking stands” movement, Nike anointed Colin Kaepernick as it’s public face.
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